Author: A. J. van Doorn

This book presents an analysis of limits in perception from the vantage point of the physicist, the engineer, the psychophysicist, the psychologist and the theorist. Limits in perception find their …

This book presents an analysis of limits in perception from the vantage point of the physicist, the engineer, the psychophysicist, the psychologist and the theorist. Limits in perception find their …

Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception of country, state, or region changes over time. Understanding consumer motivations and attitudes towards …