The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly ‘green’ sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.
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Language English ● Format PDF ● ISBN 9780230513693 ● Publisher Palgrave Macmillan UK ● Published 2004 ● Downloadable 6 times ● Currency EUR ● ID 2306011 ● Copy protection Adobe DRM
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