JIM KRAUS is the President of Buyer Persona Institute (BPI) and a Principal of KS&R, Inc., a leading global market research and consulting firm. Jim has spent his entire career as an executive and consultant, advising small to market leading global brands on how to understand their prospective buyers and why they make the buying decisions that they do.
ADELE REVELLA is the Founder of Buyer Persona Institute (BPI) and a leading authority on buyer personas. A career marketer with decades of experience, Adele has seen the discipline from all sides: executive, consultant, trainer and entrepreneur. Now retired, she traveled the world as a marketing and business leadership speaker, consultant, blogger and workshop facilitator.
4 Ebooks by Adele Revella
Adele Revella: Buyer Personas
Named one of Fortune Magazine s 5 Best Business Books in 2015See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what …
PDF
English
DRM
€27.05
Adele Revella: Buyer Personas
Named one of Fortune Magazine s 5 Best Business Books in 2015See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what …
EPUB
English
DRM
€27.02
Jim Kraus & Adele Revella: Buyer Personas, Revised and Expanded
A fresh look into understanding your prospective customer’s buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised an …
PDF
English
DRM
€19.99
Jim Kraus & Adele Revella: Buyer Personas, Revised and Expanded
A fresh look into understanding your prospective customer’s buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised an …
EPUB
English
DRM
€19.99