Wine Growth explores the captivating journey of wine from its ancient origins to its status as a global industry, deeply entwined with human culture and commerce. This book examines how wine’s evolution has been shaped by cultural practices, economic forces, and technological advancements. For example, wine played a crucial role in ancient religious ceremonies and social hierarchies, illustrating its early cultural significance.
The book progresses chronologically, beginning with the early winemaking practices of ancient civilizations, then moving through the medieval period, where monastic orders preserved and refined viticulture. It culminates in a modern analysis of technological revolutions in winemaking, the rise of New World regions, and the globalization of the wine market. This approach provides a comprehensive understanding of the history of winemaking, highlighting the interplay of culture, history, and the wine business.