AL RIES é Presidente da Ries & Ries, Roswell, GA
JACK TROUT é Presidente da Trout & Partners, Old Greenwich, CT
Al Ries e Jack Trout são, inquestionavelmente, os estrategistas de marketing mais conhecidos do mundo.
9 Ebooks by Al Ries
Al Ries & Jack Trout: Positioning
Vorteile auf einen Blick – Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert – Die besten Methoden, um hohe Marktanteile zu erreichen – Die Schwächen der Wettbewerber erkennen und …
EPUB
German
€19.99
Al Ries & Laura Ries: Fall of Advertising and the Rise of PR
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look a …
EPUB
English
DRM
€7.99
Al Ries & Laura Ries: Origin of Brands
What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the b …
EPUB
English
DRM
€7.99
Al Ries & Jack Trout: 22 Immutable Laws of Marketing
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. …
EPUB
English
DRM
€9.99
Al Ries & Laura Ries: War in the Boardroom
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketingand argue that the solution lies not in what we think but in how we think There’s a …
EPUB
English
DRM
€13.99
Al Ries & Laura Ries: 22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Bran …
EPUB
English
DRM
€9.99
Al Ries & Jack Trout: Positioning: The Battle for Your Mind, 20th Anniversary Edition
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posi …
EPUB
English
DRM
€40.33
Al Ries & Jack Trout: Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective cust …
EPUB
English
DRM
€25.35
Fernando Olivares: Black Brands
Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufactur …
EPUB
English
DRM
€29.99
