Catalog > Social Sciences > Economy > Alan & Tao: Online Multimedia Advertising: Techniques and Technologies (PDF)

Alan & Tao
Online Multimedia Advertising: Techniques and Technologies [PDF ebook]

Support

Cover of Alan & Tao: Online Multimedia Advertising: Techniques and Technologies (PDF)

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

€231.08

Buy this ebook and get 1 more FREE!

Language English ● Format PDF ● ISBN 9781609601911 ● Editor Alan & Tao ● Publisher Igi Global ● Published 2010 ● Downloadable 3 times ● Currency EUR ● ID 8618437 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Alan Tao Xian-Sheng

254,379 Ebooks in this category

Cover of Daniel Samson: The Audit Value Factor

Daniel Samson: The Audit Value Factor

The Audit Value Factor: Making Management’s Head Turn empowers readers with a systematic method to build and maintain a value-centric internal audit organization. The book explores how to identify, q …

Cover of Celina Olszak: Business Intelligence and Big Data

Celina Olszak: Business Intelligence and Big Data

The twenty-first century is a time of intensifying competition and progressive digitization. Individual employees, managers, and entire organizations are under increasing pressure to succeed. Th …

Cover of David P. Levine: Normative Political Economy

David P. Levine: Normative Political Economy

Normative Political Economy explores the criteria we use for judging economic institutions and economic policy. It argues that prevailing criteria lack sufficient depth in their understanding of subj …

Cover of Sean Ryan: Get in Gear

Sean Ryan: Get in Gear

Get in Gear: The Seven Gears that Drive Strategy to Results (978-0-367-47149-1, 335422) Shelving Guide: Business and Management/Leadership/Strategy Only 10% to 25% of organizations get it right when …

Cover of Dana M. Cound: A Leader''s Journey to Quality

Dana M. Cound: A Leader”s Journey to Quality

This book deals with the ‘hard skills’ involved in achieving leadership quality. It provides a vehicle to foster interaction of the elements of the modern approach to quality, including statistical a …

Cover of David Currie: Advances in Monetary Economics

David Currie: Advances in Monetary Economics

First published in 1985, Advances in Monetary Economics draws together papers given at the 1984 Money Study Group Conference and additional papers presented in seminars of the same year. The book inc …

Cover of Humberto Ochoa Dominguez & K.R. Rao: JPEG Series

Humberto Ochoa Dominguez & K.R. Rao: JPEG Series

While the JPEG image standard was developed more than 25 years ago, it is still dominant in terms of image formation, manipulation and transmission over the internet and other media. As technology ad …

Cover of Paula Scariati: EHR Governance

Paula Scariati: EHR Governance

Organizations spend large amounts of money to purchase, deploy, and optimize their Electronic Health Records (EHRs). They are not plug-n-play systems so a commitment to an ongoing improvement cycle i …

Cover of Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

Regina (Institute for Tropical and Subtropical Crops, South Africa) Cronje & Debashis (Mizoram University, India) Mandal: Tropical and Subtropical Fruit Crops

This new volume is a rich and comprehensive resource of the basic information and latest developments and research efforts on tropical and subtropical fruits. It presents an extensive overview of cro …

Cover of Steve Tkalcevich: The Self-Made Program Leader

Steve Tkalcevich: The Self-Made Program Leader

Almost all leadership books assume that the leader has authority over their team members. The challenge of project management in a matrix-structured environment is that this is not always the case. A …