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Albert N. Greco & Jim Milliot
Book Publishing Industry [PDF ebook]

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Cover of Albert N. Greco & Jim Milliot: Book Publishing Industry (PDF)

The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry. This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry.

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Language English ● Format PDF ● Pages 504 ● ISBN 9781136850356 ● Publisher Taylor and Francis ● Published 2013 ● Downloadable 6 times ● Currency EUR ● ID 2763814 ● Copy protection Adobe DRM

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Albert N. Greco Albert N. (Fordham University) Greco Jim Milliot Robert Wharton Robert M. Wharton USA) Greco Albert N. (Fordham University USA) Milliot Jim (Publishers Weekly USA) Wharton Robert M. (Fordham University

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