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Alexander Artope & Klaus Goldhammer 
Die Internet-Ökonomie [PDF ebook] 
Strategien fur die digitale Wirtschaft

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Cover of Alexander Artope & Klaus Goldhammer: Die Internet-Ökonomie (PDF)

Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der Neuauflage werden insbesondere die Themen Ökonomie der Aufmerksamkeit und Elektronic Commerce erweitert und fortgeführt. Auch der umfangreiche Datenanhang, der die wichtigsten europäischen Kennziffern liefert, wurde auf den neuesten Stand gebracht. Mit diesem Konzept und der internationalen Einbindung steht das Buch konkurrenzlos da. Die zukunftsbezogene Analyse macht es zu einem unverzichtbaren Standardwerk für Industrie und Wissenschaft.

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Language German ● Format PDF ● ISBN 9783642564185 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6326990 ● Copy protection Adobe DRM
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