Author: Alexander Tauchhammer

Prof. Dr. Alexander Schwarz-Musch is Professor of Marketing and Market Research and Head of the Master”s degree program in Business Development & Management at the Carinthia University of Applied Sciences (Austria). Hon. Prof. (FH) Alexander Tauchhammer built up digital marketing worldwide at the company Dr. Oetker and is Professor of Digital Transformation at the Carinthia University of Applied Sciences (Austria). Dr. Bernhard Guetz, BA MSc is a lecturer and researcher in the field of Marketing & Digital Marketing and Head of the bachelor”s programme in Digital Marketing & Sales at the Carinthia University of Applied Sciences (Austria).