This book follows the credo ‘Don’t work hard – work smart’. Smart in the sense of cleverness, systematic organization of work and time as well as farsightedness to open up business perspectives. In alphabetical order, the book presents the success factors, methods and strategies that help strengthen market positions and realign strategies. The clear chapters are also very suitable for reference.
The book is aimed at managers, executives and self-employed people who want to use their most valuable resources sustainably and consciously to develop products and services that customers really want. Over 100 national and international case studies provide a high utility value. For the 2nd edition, numerous text passages have been revised, new case studies have been integrated and up-to-date data material has been made accessible. With valuable practical tips at the end of each chapter. The electronic usage of the German-language edition of the book has so far led to more than 1.6 million accesses.
Table of Content
Unique Selling Proposition.- Alliances.- Best Practice Solutions.- Business Modeling.- Business Networks.- Business Plan.- Change Management.- Controlling.- Humility.- Digitalization & Big Data.- Employer Branding.- Event Marketing.- Financial Management- Financial Economics.- Leadership.- Business Idea.- Health Management.- Innovation.- Intercultural Communication.- Internet & Search Engines.- Continuity.- Creativity.- Customers.-. Management tools.- Brand.- Marketing & Advertising.- Mission.- Sustainability.- New Work.- Pricing.- Public Relations.- Lateral thinking.- Oratory.- Resources.- Failure.- Social Media.- Social conscience.- Storytelling.- Strategy.- Teamwork.- Corporate culture.- Negotiation strategy.- Selling.- Networking.- Sales strategy.- Vision.- Advertising.- Competition.- Knowledge management.- Time management.- Target group.
About the author
Prof. Dr. Alfred-Joachim Hermanni is a professor of media and communications management at SRH Fernhochschule – The Distance Learning University, Germany. His curriculum vitae also includes positions as editor-in-chief, managing director, PR manager, media politician, management consultant, film producer and book author.
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