Catalog > Social Sciences > Economy > Amy Kallianpur & Leonard M. Lodish: Entrepreneurial Marketing (PDF)

Amy Kallianpur & Leonard M. Lodish
Entrepreneurial Marketing [PDF ebook]
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Cover of Amy Kallianpur & Leonard M. Lodish: Entrepreneurial Marketing (PDF)

The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet

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Language English ● Format PDF ● ISBN 9780471040200 ● Publisher John Wiley & Sons Inc ● Published 2002 ● Downloadable 3 times ● Currency EUR ● ID 2609424 ● Copy protection Adobe DRM

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Kallianpur Amy Kallianpur Morgan Howard Morgan Lodish Leonard M. Lodish Amy Kallianpur Leonard M. Lodish Howard Morgan

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