Author: Ana Andjelic

The Business of Aspiration is about how consumers” shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmen …

The Business of Aspiration is about how consumers” shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmen …

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter …

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter …