Ananya Rajagopal teaches marketing at Anahuac University, Mexico and brand innovation at Universidad La Salle, Mexico. She has completed her doctoral research in Administrative Sciences from EGADE Business School, Tecnológico de Monterrey (ITESM), Mexico. Her central areas of research are entrepreneurship and marketing strategies.
5 Ebooks by Ananya Rajagopal
Ananya Rajagopal: Managing Startup Enterprises in Emerging Markets
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing st …
PDF
English
€53.49
Ananya Rajagopal: Epistemological Attributions to Entrepreneurial Firms
This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial …
PDF
English
€117.69
Ananya Rajagopal: Women Entrepreneurs in Emerging Markets
This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life …
PDF
English
€53.49
Ananya Rajagopal: Towards Cleaner Entrepreneurship
This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and p …
PDF
English
€149.79
Rajagopal & Ananya Rajagopal: Unmasking Invisible Challenges in Entrepreneurship
This book discusses five critical game changer models linking local area transfer of technology to revamp innovation for social entrepreneurship for growth and acceleration, social ubiquity, and glob …
PDF
English
€42.79
