Andrea Hausmann 
Theatermarketing [PDF ebook] 
Grundlagen, Methoden und Praxisbeispiele

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Das E-Book Theatermarketing wird angeboten von De Gruyter und wurde mit folgenden Begriffen kategorisiert:
Kulturmanagement, Marketing, Theater

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Table of Content

Frontmatter — Vorwort — Inhaltsverzeichnis — Abbildungsverzeichnis — Tabellenverzeichnis — 1. Einführung — 2. Konzeptionelle Grundlagen des Theatermarketing — 3. Informationsgrundlagen des Theatermarketing — 4. Marketingkonzeption für Theater — 5. Koordination und Steuerung des Theatermarketing — Literaturverzeichnis — Sachverzeichnis — Backmatter
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Language German ● Format PDF ● Pages 173 ● ISBN 9783110503944 ● File size 23.7 MB ● Publisher De Gruyter ● City Basel/Berlin/Boston ● Published 2016 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 6644994 ● Copy protection Adobe DRM
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