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Andreas Klein 
Strategic Financial Management – Analysed company: adidas AG [PDF ebook] 

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Seminar paper from the year 2007 in the subject Business economics – Miscellaneous, grade: A, University of Bradford (School of Management), course: Strategic Financial Management, language: English, abstract: The valuation of a company is fundamental for financial and strategic decision making. One of the first structured approaches to assess the value of a company was the so-called Shareholder Value Analysis developed by Rappaport (1986). Heidentified value drivers in three different areas, namely Finance, Investment and Business. The theory says that improvement of these value drivers leads directly to an increase in shareholder value (Spencer and Francis 1998).
In this assignment, the company to be evaluated, namely adidas, will be presented and then analysed concerning the value delivery in recent years. After that, different methods of company valuation will be explained and applied to adidas. The assignment will finish with a critical appraisal of the findings.

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Language English ● Format PDF ● ISBN 9783638837934 ● File size 0.6 MB ● Publisher GRIN Verlag ● City München ● Country DE ● Published 2007 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 3832872 ● Copy protection without

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