Andrée Marie López-Fernández 
Business Leadership and Market Competitiveness [PDF ebook] 
New Paradigms for Design, Governance, and Performance

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Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance.

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Table of Content

1. Leadership Taxonomy.- 2. Corporate Governance.- 3. Performance Management.- 4. Collaborator Management.- 5. Organizational Design.- 6. Future Directions.

About the author

Andrée Marie López-Fernández is Professor and Researcher at Universidad Panamericana, Mexico. Her research areas of interest include corporate social responsibility, digital marketing,  and consumer behavior. She is the author of Convergence of Corporate Social Responsibility and Business Growth (2015).

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Language English ● Format PDF ● Pages 119 ● ISBN 9783030033477 ● File size 1.5 MB ● Publisher Springer International Publishing ● City Cham ● Country CH ● Published 2018 ● Downloadable 24 months ● Currency EUR ● ID 6773937 ● Copy protection Social DRM

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