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Anett Mehler-Bicher & Lothar Steiger
Augmented Reality [PDF ebook]
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Cover of Anett Mehler-Bicher & Lothar Steiger: Augmented Reality (PDF)

Augmented Reality als Anreicherung der realen Welt um virtuelle Objekte ist ein typisches Beispiel einer neuen Technologie, die in den kommenden Jahren in Unternehmen Fuß fassen wird. Dieses Buch zeigt Studierenden wie auch Unternehmen anhand von Beispielen, welche Möglichkeiten diese Technologie für verschiedene Anwendungsbereiche bietet. Gemäß eines Strategy-follows-Structure-Ansatzes ermöglicht Augmented Reality die Konzeption neuer Produkte, die Modifikation oder Anreicherung bestehender Produkte, die Entwicklung neuer oder die Veränderung und Komplettierung bestehender Geschäftsmodelle. Insbesondere die Kommunikation kann durch Augmented Reality sinnvoll angereichert werden. Durch die Darstellung entsprechender Beispiele lernen Studierende wie auch Unternehmen Best-Practice-Ansätze kennen. Ein Transfer auf eigene oder Unternehmensbedürfnisse wird entsprechend ermöglicht.

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Language German ● Format PDF ● Pages 192 ● ISBN 9783110353853 ● Publisher De Gruyter ● Published 2014 ● Downloadable 3 times ● Currency EUR ● ID 6294772 ● Copy protection Adobe DRM

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