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Anita Berres
Marketing und Vertrieb mit dem Internet [PDF ebook]
Ein Leitfaden fur mittelstandische Unternehmen

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Cover of Anita Berres: Marketing und Vertrieb mit dem Internet (PDF)

Das Buch soll einen raschen Überblick geben, welche Möglichkeiten das Internet für Marketing und Vertrieb mittelständischer Unternehmen heute bietet, bzw. wohin der Weg führt/führen kann. Außerdem sollen dem z.T. diffusen Wissen über das Internet und seinen Auswirkungen auf Kommunikation und Logistik praxisrelevante Erkenntnisse aus den Erfahrungen verschiedener Unternehmen gegenübergestellt werden. Das Buch ist für Einsteiger ins Internet gedacht, wobei die ersten Schritte zum Profi begleitet werden und es soll sich vor allem durch seinen Praxisbezug auszeichnen.

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Language German ● Format PDF ● ISBN 9783642605772 ● Publisher Springer Berlin Heidelberg ● Published 2013 ● Downloadable 3 times ● Currency EUR ● ID 6328745 ● Copy protection Adobe DRM

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