How to create a profitable, sustainable business developing and
marketing i Phone apps
i Phone apps are hot; the average app is downloaded more than
30, 000 times. If you have some great apps in mind, Starting an
i Phone Application Business For Dummies will show you how to
produce and market them effectively.
Starting an i Phone Application Business For Dummies
provides clear, reliable business information to help developers
and entrepreneurs create a profitable, sustainable business in this
new and exciting market.
* Identifies what goes into a successful i Phone application
business
* Helps you find the market niche your applications can fill,
market and promote your business, and build your brand
* Explains how to develop a pricing strategy, build your
applications efficiently, and get them into the App Store
* Explores finding a sustainable revenue model, including free
trials, social media models, ad-based revenue models, and
subscription models
* Demonstrates effective ways to provide service and support to
customers
* Written by a team that combines knowledge of i Phone app
development with sound business experience
Starting an i Phone Application Business For Dummies can help you
turn your ideas into income.
قائمة المحتويات
Introduction.
Part I: Surveying the Marketplace.
Chapter 1: The Wide, Wide World of i Phone App Development.
Chapter 2: Understanding the i Phone Platform.
Chapter 3: Pricing and Revenue Models.
Part II: Pinpointing the Business Offering.
Chapter 4: Coming Up with a Winning Idea.
Chapter 5: Leveraging Brands, Skills, and Content.
Chapter 6: Collaborating Internally and Externally.
Chapter 7: Sizing Up the Competition.
Part III: Lay the Groundwork.
Chapter 8: Registering with Apple.
Chapter 9: Understanding the Development Tools.
Chapter 10: Staffi ng Your Team.
Part IV: Assemble Your i Phone Application.
Chapter 11: Building Your Application Specifi cations.
Chapter 12: Assembling Your Development Team.
Chapter 13: Greenlighting the Budget.
Chapter 14: Managing the Development Process.
Part V: Market to the Masses.
Chapter 15: Capturing Free Publicity.
Chapter 16: Building the Buzz.
Chapter 17: Promoting Your App with Paid Advertising.
Chapter 18: Planning Your Next Project.
Part VI: The Part of Tens.
Chapter 19: Ten Traits of Highly Successful Applications.
Chapter 20: Ten Influential Review Sites.
Appendix.
Index.
عن المؤلف
Aaron Nicholson is an interactive media designer/developer who
has developed online properties for Fox, Warner Brothers, and
Disney.
Joel Elad covers online store sales for Entrepreneur Magazine
and contributes to Smartbiz.com.
Damien Stolarz has written books on technology topics from video
blogging to car hacks.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
أوصت به
2٬332 كتب إلكترونية في هذه الفئة
