Ah Keng Kau & Soo Jiuan Tan 
Understanding Singaporeans [PDF ebook] 
Values, Lifestyles, Aspirations and Consumption Behaviors

This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans’ value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.