Alfred Ku & Torsten Tomczak 
Marketingplanung [PDF ebook] 
Einfuhrung in die marktorientierte Unternehmens- und Geschaftsfeldplanung

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Managing Sustainability is a comprehensive guide to governing, leading, and managing a successful sustainability-focused business. Being a socially and environmentally responsible business is a …

Up until the mid 1980s multinational enterprises usually published only consolidated worldwide accounts. This changed in subsequent years with increasing legal requirements to publish separate nation …

When Dan loses his best friend to an occupational accident, he questions everything. Did the company do enough to protect him? Are the rest of us protected from this happening again? Dan’s questions …

Program management (Pg M) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a co …

In business today, there is no offline and there is no downtime. Professionals are both exhausted and depleted. Being constantly tethered to our work through technology makes us overwhelmed and short …