Amir & Amir Mohammad 
Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities [EPUB ebook] 

الدعم

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

€187.34
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لغة الإنجليزية ● شكل EPUB ● ISBN 9781522551454 ● الناشر IGI Global ● نشرت 2018 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 8059351 ● حماية النسخ Adobe DRM
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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

260٬259 كتب إلكترونية في هذه الفئة