E-zine publishing is an online magazine. Much like in real life, it is simply a magazine that is delivered in a digital form. Most of the E-zines today are targeted towards Internet distribution and is meant to promote a website. Normally, an E-zine usually caters to a particular niche or topic. It could be anything from ‘How to make money online’ to ‘How to train your pet’. E-zines are distributed to their subscribers normally through e-mail. Normally people send E-zines to be published on a consistent, pre-planned basis. For example, an e-mail will be sent out every day, every three days, weekly, biweekly or monthly.
These E-zines are distributed using an autoresponder. An autoresponder is programmed for every subscriber to receive the e-mails in a chronological format in a sequential order. This is the biggest difference between an E-zine and its offline counterpart. An E-zine can send previous issues anytime regardless of when the subscriber has opted in to the E-zine. The autoresponder will do its job of follow-up from the day the subscriber has opted in and will follow through until its ‘run’ is exhausted.
Today, the majority of E-zines are website driven. It would be a surprising fact to know that the first E-zines were delivered on an electronic format such as CD-ROM and delivered to the subscriber’s house by mail. That was in the ‘stone age’ when the power of e-mails and autoresponders were not realized yet. But now, the majority of the formats stick with e-mails or they send out notifications (or updates) in conjunction with websites or blogs. The e-mail usually contains the issue itself or a summarized format that ultimately links back to the original website for the main cheese.
عن المؤلف
Anthony Ekanem is a researcher and writer. His research interests span across business, finance, family, relationship, health, personal development, etc. and has written many books on these areas.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
22٬409 كتب إلكترونية في هذه الفئة
