Anthony Joseph 
Neuromarketing – How to Activate the Buy Button in Your Customer’s Mind [EPUB ebook] 
Series 1

Research in the History of Economic Thought and Methodology (RHETM) is a book series dedicated to an interdisciplinary approach to a broad range of topics related to the history and methodology of ec …

This book examines the opportunities opened up for financial cooperatives by the recent financial crisis, and explores the role of these institutions in promoting and sustaining local development. Th …

Among the features that make Noiseless Steganography: The Key to Covert Communications a first of its kind: The first to comprehensively cover Linguistic Steganography The first to comprehensively co …

This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European …

The papers in this volume cover the following areas: * Government and Industry * The Managed Economy * Monetary Policy * Fiscal Policy * Economic Forecasting and Economic Planning * Economists in Gov …

One of the fundamental economic problems is one of making the best use of limited resources. As a result, mathematical optimisation methods play a crucial role in economic theory. Covering the use of …

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market m …

Outsourcing is a major international phenomenon in business today. The areas of Information Technology and Management represent a unique case for outsourcing, both in terms of benefits and potential …

Ship management is a worldwide activity. Modern ships are sophisticated designed structures equipped with several automatic devices. It is estimated that 90 per cent of commodities transported worldw …

Although blurred and heavily contested, the concept of ’tourist destination’ still deserves careful attention. Despite its unstable characteristics, ’destination’ is a central and meaningful term in …