The must-read summary of Michael Silverstein and Neil Fiske’s book: ‘Trading Up: Why Consumers Want New Luxury Goods – And How Companies Create Them’.
This complete summary of the ideas from Michael Silverstein and Neil Fiske’s book ‘Trading Up’ shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read ‘Trading Up’ and discover the new-luxury products that will change the way you think about the marketplace.
This complete summary of the ideas from Michael Silverstein and Neil Fiske’s book ‘Trading Up’ shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read ‘Trading Up’ and discover the new-luxury products that will change the way you think about the marketplace.
€4.99
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لغة الإنجليزية ● شكل EPUB ● صفحات 42 ● ISBN 9782511020418 ● حجم الملف 1.5 MB ● الناشر Business Book Summaries ● بلد BE ● نشرت 2014 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 5531621 ● حماية النسخ DRM الاجتماعية
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
253٬178 كتب إلكترونية في هذه الفئة
