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‘This is one of the most thoughtful books on branding I’ve come across. Most such books are either quickly-crafted ‘how-to’ books or academic tomes over-burdened with references. This book is thought …

Your journey to success starts here Why Winners Win identifies the crucial elements of business success and provides step-by-step guidance on getting there. Author Gary Pittard shows you why consiste …

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness …

New secrets to getting what you want every time The Science of Influence shows readers how to get anyone to say ‘yes’ in eight minutes or less. Synthesizing the latest research in the field of influe …

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have …

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Coveri …

Brand maturity is not inevitable. Waking the Giant challenges current thinking and practice when it comes to achieving growth with mature brands. This book convincingly demonstrates that the challeng …

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are a …

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s pur …

What if you could focus your small business advertising efforts on the things that are proven to work?  Many small business owners are frustrated with their marketing efforts because 80% of thei …