Chau-kiu Cheung & Xiaodong Yue 
Idol Worship in Chinese Society [PDF ebook] 
A Psychological Approach

This book introduces psychosocial studies of idol worship in Chinese societies. It reviews how idol worship is perceived in Chinese culture, history, and philosophy as well as how it differs from the concept of celebrity worship that is more dominant in Western literature. Using a pioneering hexagonal model of idol worship, this book explains how idol worship is affected by various demographic and dispositional variables as well as the cognitive and social functions of idols and idol worship. Finally, it discusses idol worship from a contemporary Chinese perspective, including emotional, interpersonal, and social learning aspects, and ends with a discussion of moral development perspective.