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Christian Homburg 
Grundlagen des Marketingmanagements [PDF ebook] 
Einfuhrung in Strategie, Instrumente, Umsetzung und Unternehmensfuhrung

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غلاف Christian Homburg: Grundlagen des Marketingmanagements (PDF)

Der Leser erhält eine systematische Einführung in die Denkweisen, Konzepte, Methoden und Instrumente des Marketing. Christian Homburg vermittelt Studierenden und Praktikern in anschaulicher und kompakter Weise die Grundlagen des Marketingmanagements. Aufbau und Inhalt des Buches orientieren sich dabei an den sieben Perspektiven des Marketing.

Neu in der 6. Auflage

In der 6. Auflage wurden alle Kapitel überarbeitet und die Beispiele aus der Praxis aktualisiert. Dabei wurden Besonderheiten im Marketing, die aus der Omnipräsenz der Digitalisierung resultieren, in allen Kapiteln eingearbeitet. So wurde der Einfluss digitaler Möglichkeiten auf alle Facetten des Marketingmix übertragen und die zunehmende Relevanz von E-Commerce-Aktivitäten herausgearbeitet.

€23.19
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لغة ألمانية ● شكل PDF ● ISBN 9783658296384 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2020 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 8087398 ● حماية النسخ Adobe DRM
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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Christian Homburg

259٬319 كتب إلكترونية في هذه الفئة

غلاف Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire
Nasrallah Houssam Eddine: Millionaire Industry: The Three Secrets That Make an Ordinary Man Male or Female, White or Black Are a Real Millionaire
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€0.95
غلاف Eugenio Comuzzi & Antonio Costantini: Management Control Systems in Complex Settings: Emerging Research and Opportunities
Eugenio Comuzzi & Antonio Costantini: Management Control Systems in Complex Settings: Emerging Research and Opportunities
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€186.19
غلاف Hesham Ali (Universiti Teknologi Malaysia, Malaysia) El-Enshasy & Bee (Osmania University, India) Hameeda: Microbial Surfactants
Hesham Ali (Universiti Teknologi Malaysia, Malaysia) El-Enshasy & Bee (Osmania University, India) Hameeda: Microbial Surfactants
Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …
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€59.04
غلاف Rebecca Stephens MBE: Making It Happen
Rebecca Stephens MBE: Making It Happen
“An inspiring and informative read” – Financial Times Shortlisted for the Business Book Awards 2022 In Making It Happen, Rebecca Stephens argues that the successful implementation of strategy often c …
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€22.61
غلاف Chalachew Abebe (IHE Institute for Water Education, Delft, The Netherlands) Mulatu: Downstream Consequences of Ribb River Damming, Lake Tana Basin, Ethiopia
Chalachew Abebe (IHE Institute for Water Education, Delft, The Netherlands) Mulatu: Downstream Consequences of Ribb River Damming, Lake Tana Basin, Ethiopia
This study assessed the downstream river system adaptation in response to upstream damming on the Ribb River, Ethiopia, to irrigate 15, 000 ha. It combined primary and secondary data, and the applica …
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€88.32
غلاف Anil Kumar (Secretary, Ministry of Coal, ND, India) Jain: Natural Gas in India
Anil Kumar (Secretary, Ministry of Coal, ND, India) Jain: Natural Gas in India
This book provides a detailed discussion on India’s energy mix including descriptive use of the Shannon Wiener diversity index for numerically comparing India’s diversity in energy supply with other …
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€92.33
غلاف M. Kemal Atesmen: Project Management Case Studies and Lessons Learned
M. Kemal Atesmen: Project Management Case Studies and Lessons Learned
Project managers who lead globally dispersed teams face unique challenges in managing project stakeholders, scope, knowledge sharing, schedules, resources, and above all team execution in a global bu …
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€68.19
غلاف M. Kemal Atesmen: Global Engineering Project Management
M. Kemal Atesmen: Global Engineering Project Management
Imagine the dynamics of an international engineering project such as this one: a U.S. group designs, prototypes, and qualifies disk drive heads; wafers for the drive heads are manufactured in the U.S …
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€73.36
غلاف Phil Dobson: Brain Book
Phil Dobson: Brain Book
Your brain is your most valuable asset, and yet we are taught so little about it. The one thing that’s involved in all your feelings, thoughts and actions, and you’re never given the manual. Conseque …
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€8.99
غلاف Dr. Catherine Rhodes: International Governance of Biotechnology
Dr. Catherine Rhodes: International Governance of Biotechnology
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. The significant media coverage recently given to issues such as t …
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€98.03
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