I first joined the fishing tackle industry as a fishing rod engineer for Shimano, this was later followed by the role of Product Manager for the fishing division. I have since moved on in my career; but as all fishermen know, you can never quite be really that far from what’s true to your heart; hence my writing of this book. In short, the book introduces the various fishing categories, walks you through the process of how a blank is made, explains blank terminology and quality as well as teaches you how to maximize the performance of your rod. Also thrown in are some of my personal fishing memoirs which I hope would be a good read for you when you are not out on the water.