مؤلف: Darren Lilleker

Darren G. Lilleker is Senior Lecturer in the Bournemouth Media School. Recent publications include Political Marketing in ComparativePerspective (MUP, 2004), The marketing of political parties (MUP, 206) and Key Concepts in Political Communication (Sage, 2006) as well as numerous of journal articles in this and related areas. Dr Lilleker is also Chair of the PSA political marketing group.Richard Scullion is a Senior Lecturer in Marketing Communications, Media School, Bournemouth and a PhD candidate at the LSE, Media Department. He has written on the subject of political marketing for the last eight years and is secretary of the Academy of Marketing Special Interest group “political marketing”. Recent publications include articles in the International Journal of Advertising and was co-editor of the book “The Marketing of Political Parties. Political Marketing at the 2005 British General Election.