Like the movie industry, advertising is better and worse than you think. It is the home of brilliant creative minds, and some of the worst scoundrels you’re likely to meet.
You’ll come face to face with them through my eyes.
I’ll take you from my early years as a fledgling copywriter to a long career as a creative head and agency owner. I’ll introduce you to the dozens of people I was lucky (or unlucky) enough to make commercials with: Ray Charles, Mae West, Joe Di Maggio, Bill Cosby, Aretha Franklin, Joan Crawford, David Niven to name a few.
You’ll be eyewitness to commercial train-wrecks and less than brilliant marketing decisions.
You’ll be there for the birth of Ideas that built industries and ones that sank businesses. You’ll go through the ups and downs of a long career and gain an understanding of the industry you’ve not had before. In short, you’ll be ushered backstage to experience what advertising was and is. Unlike any other business, it’s often no business for adults
عن المؤلف
David Altschiller began his career as a copywriter in what they call ‘The Golden Age of Advertising.’ He spent his first decade rising to the top of one of great agencies of its time: Carl Ally Inc. He then left Ally to help found another, Altschiller Reitzfeld, and headed it for over 30 years. A winner of multiple advertising awards, and nominated for The Creative Hall of Fame, he was voted one of the ten best copywriters in the industry for a dozen straight years. He was a founder and President of the industry’s preeminent creative organization, The One Club. David currently lives with his wife, Nina, in Savannah, Ga.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
47٬895 كتب إلكترونية في هذه الفئة
