Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets – employees, suppliers, influencers, customers and consumers – for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
David Ballantyne & Martin Christopher
Relationship Marketing [PDF ebook]
Relationship Marketing [PDF ebook]
قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!
لغة الإنجليزية ● شكل PDF ● صفحات 264 ● ISBN 9781136368967 ● الناشر Taylor and Francis ● نشرت 2013 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2472258 ● حماية النسخ Adobe DRM
يتطلب قارئ الكتاب الاليكتروني قادرة DRM