مؤلف: Dennis W. Organ

Scott B. Mackenzie is Professor of Marketing and holder of the Neal Gilliat Chair at the Kelley School of Business at Indiana University. At the doctoral level Professor Mac Kenzie teaches courses in structural equation modeling, research methods, consumer behavior, and several special topics seminars. At the undergraduate and masters levels he teaches advertising and consumer behavior. Professor Mac Kenzie is a former winner of the Harold H. Maynard Award for distinguished contributions to the marketing discipline; has chaired the AMA Summer and Winter Educators′ conferences, and the SCP conference; and currently serves on the Editorial Boards of the Journal of Marketing Research, Journal of Consumer Research, and the Journal of the Academy of Marketing Science.