Geoffrey A. Moore es autor de cuatro libros sobre gestión empresarial de gran repercusión y éxito de ventas: Crossing the Chasm, Inside the Tornado, The Gorilla Game y Living on the Fault Line. Es director gerente del TCG Advisors, una empresa de consultoría especializada en servicios de estrategia y transformación comercial, y socio de Mohr Davidow Ventures.
9 كتب إلكترونية بواسطة Geoffrey A. Moore
Geoffrey A. Moore: Crossing the Chasm
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger ma …
EPUB
الإنجليزية
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€9.99
Geoffrey A. Moore: Inside the Tornado
In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. U …
EPUB
الإنجليزية
DRM
€9.99
Geoffrey A. Moore: Living on the Fault Line, Revised Edition
The fault line — that dangerous, unstable seam in the economy where powerful innovations and savage competition meet and create market-shattering tremors. Every company lives on it; no manager can c …
EPUB
الإنجليزية
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€13.99
Geoffrey A. Moore: Escape Velocity
Readthis book to learn how to create a company as powerful as Apple.Guy Kawasaki, former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe …
EPUB
الإنجليزية
DRM
€13.99
Geoffrey A. Moore: Crossing the Chasm, 3rd Edition
The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that i …
EPUB
الإنجليزية
DRM
€14.99
Leader Summaries: Resumen del libro ‘El desafío de Darwin’ de Geoffrey A. Moore
Cada día aparecen noticias sobre sectores enteros (transporte aéreo, industria automovilística, farmacéutica, de alta tecnología, etc.) que se ven golpeados por la globalización, la desregulación y l …
EPUB
الأسبانية
€2.99
Geoffrey A. Moore: Zone to Win
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he …
EPUB
الإنجليزية
DRM
€9.99
