Georgette Wang 
De-Westernizing Communication Research [EPUB ebook] 
Altering Questions and Changing Frameworks

This path-breaking book moves beyond critiquing "Westerncentrism" in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.