Gerard J. Tellis is a professor of marketing, management, and organization, Neely Chair of American Enterprise, and director of the Center for Global Innovation, at the University of Southern California Marshall School of Business. Dr. Tellis is an expert in innovation, advertising, global market entry, new product growth, quality, and pricing. His book, Will and Vision, was cited as one of the top 10 books in business by the Harvard Business Review and was the winner of the American Marketing Association Berry Award for the best book in marketing over the last three years.
6 كتب إلكترونية بواسطة Gerard J. Tellis
Gerard J. Tellis: Unrelenting Innovation
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of …
EPUB
الإنجليزية
DRM
€22.99
Gerard J. Tellis: Unrelenting Innovation
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of …
PDF
الإنجليزية
DRM
€22.99
Gerard J. J. Tellis: Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! ‘Tellis has done a remarkable job. He has brought together an amazingly diverse literat …
EPUB
الإنجليزية
DRM
€89.99
Gerard J. J. Tellis & Tim Ambler: The SAGE Handbook of Advertising
′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and …
EPUB
الإنجليزية
DRM
€119.99
Gerard J. (University of Southern California, USA) Tellis: Effective Advertising : Understanding When, How, and Why Advertising Works
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!’Tellis has done a remarkable job. He has brought together an amazingly diverse literatu …
PDF
الإنجليزية
DRM
€78.11
Tim Ambler & Gerard J Tellis: SAGE Handbook of Advertising
‘In this era of ‘snackable’ content which satisfies only in the moment, it’s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and …
PDF
الإنجليزية
DRM
€115.20