Antonella Zucchella is Professor of Marketing and Pro-rector of Finance at Pavia University, Italy. She is Author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management.Giovanna Magnani is a Ph.D. candidate in Economics and Management at Pavia University, Italy.
2 كتب إلكترونية بواسطة Giovanna Magnani
Antonella Zucchella & Giovanna Magnani: International Entrepreneurship
Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging iss …
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الإنجليزية
€96.29
Giovanna Magnani: Marketing in Culturally Distant Countries
The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering t …
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الإنجليزية
€117.69
