Jacquie (Queen Margaret University, UK) L’Etang & David (University of Waikato, New Zealand) McKie 
The Routledge Handbook of Critical Public Relations [EPUB ebook] 

الدعم

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.

Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.

The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

€88.34
طرق الدفع
قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!
شكل EPUB ● صفحات 446 ● ISBN 9781317918851 ● محرر Jacquie (Queen Margaret University, UK) L’Etang & David (University of Waikato, New Zealand) McKie ● الناشر Taylor and Francis ● نشرت 2015 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 4463730 ● حماية النسخ Adobe DRM
يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

87٬636 كتب إلكترونية في هذه الفئة