Jamuna P Agarwal & Martin Gross 
Competitive Strength Of European, Japanese, And U.s. Suppliers On Asean Markets [PDF ebook] 

Originally published in 1987. This study evaluates micro- and macroeconomic determinants for the export performance of European suppliers to the markets of the Association of Southeast Asian Nations (ASEAN). By comparing marketing strategies and the respective economic environment of suppliers from El H"ope , Japan , and the U S – the major exporter