Jared Cooney Horvath 
Stop Talking, Start Influencing [EPUB ebook] 
12 Insights From Brain Science to Make Your Message Stick

Drawing on the author’s nearly 15 years of experience conducting brain research at prominent universities, teaching students of all ages, and working with organizations and schools across 4 continents, ‘Stop Talking, Start Influencing’ outlines 12 scientific principles of how people learn, so that you can share your knowledge in a way that sticks!