Use the science of motivation with the power of game design to
unlock motivation and drive progress in your organisation.
There are two conventional ways to approach motivation: set
goals and try to change attitudes and beliefs (which takes a lot of
personalised effort); or develop incentives and rewards to inspire
effort (which takes a lot of money).
This book shows you how to take a third new approach –
designing the work itself to be inherently motivating.
Combining the best elements of three distinct
fields–motivational science, game design, and agile
management–this book shows you how to positively influence
behaviour through better work and project design.
This game changing book:
* Gives you a refreshing science-based approach to the classic
challenge of motivation in the workplace
* Is ideal for any leader or manager looking to take their
workplace culture in a new direction
* Includes practical advice for creating highly productive,
motivated and innovative teams
* Is written by a motivation strategy and design expert who
consults on leadership and change management to a wide range of
clients – from the executives of multinational organisations,
through to the directors of switched-on startups.
The Game Changer will show you how to unlock
creative, productive and collaborative work. It is
the perfect resource for forward-thinking leaders in
organisations and teams focused on crafting a work culture
that gets the best out of their people.
قائمة المحتويات
About the author xi
Acknowledgements xiii
The big question: How do you motivate people to do great work? xv
How to use this book xxiii
Part I: The motivation savvy-up
1 A most alluring motivational folklore 3
2 An imperative for change 23
3 And yet . . . the big motivation gap 47
Part II: Getting your game on
4 The root of all game-changing hacks 79
5 Get your head into the game 97
6 A model game changer 123
Part III: Changing the game
7 Lift your game 141
8 Change the game 163
9 You, the game changer 189
Index 193
عن المؤلف
Dr Jason Fox is a global authority on motivation strategy and
design, and he’s on an epic quest to liberate the world from
poorly designed work.
After sneaking into the Ivory Towers of academia and levelling
up with a Ph D in record time, Jason now works with forward-thinking
business leaders, showing them how to use the best elements of
motivation science and game design to influence behaviour, drive
progress and make clever happen.
He has advised on motivation strategy, change management and
good gamification design to a range of organisations — from
multinational companies like Pepsi Co, Gartner and Toyota; to the
big banks, universities, mining, telecommunication and
pharmaceutical companies; right through to grassroots educational
organisations and savvy startups.
Jason lives in Melbourne, Australia, the hipster capital of
beards and good coffee. When not gallivanting around the world
speaking at events (as the science-based alternative to the
fist-pumping rah-rah motivational corporate speakers) or immersed
in game-changing work with clients, Jason enjoys partaking in
extreme sports like reading, coffee snobbery and fruit
ninja.
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
35٬306 كتب إلكترونية في هذه الفئة
