Jobaire Alam 
An analytical case study on existing corporate communication strategies of TESCO PLC, UK [PDF ebook] 

الدعم

Case Study from the year 2013 in the subject Business economics – Operations Research, grade: B, Prifysgol Cymru University of Wales (University of Wales), course: Master in Business Administration, language: English, abstract: This study analyzed and examined the existing communication strategy of Tesco PLC and its importance on the current situation. Again it was a plan that conducted the steps of an audit. Finally the steps of a corporate communication was elaborated and discussed.
Any organization needs to have a strong communication system for its development and regular activities. Basically, communication is one of the most important things in any organization by which the organizational growth and strategies are highly influenced. So, the importance of communication in the corporate world is easily understandable.
Sometimes the performance of the organization is determined or selected by the corporate communication. Different terms of corporate communication and its audit are analyzed in this task. For the practical understanding of this report the researcher selected an UK based company Tesco PLC and discussed various topics regarding this research.

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لغة الإنجليزية ● شكل PDF ● صفحات 19 ● ISBN 9783668226593 ● حجم الملف 0.6 MB ● الناشر GRIN Verlag ● مدينة München ● بلد DE ● نشرت 2016 ● الإصدار 1 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 4897204 ● حماية النسخ بدون

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

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