Joel Best 
Flavor of the Month [PDF ebook] 
Why Smart People Fall for Fads

الدعم

While fads such as hula hoops or streaking are usually dismissed as silly enthusiasms, trends in institutions such as education, business, medicine, science, and criminal justice are often taken seriously, even though their popularity and usefulness is sometimes short-lived. Institutional fads such as open classrooms, quality circles, and multiple personality disorder are constantly making the rounds, promising astonishing new developments—novel ways of teaching reading or arithmetic, better methods of managing businesses, or improved treatments for disease. Some of these trends prove to be lasting innovations, but others—after absorbing extraordinary amounts of time and money—are abandoned and forgotten, soon to be replaced by other new schemes. In this pithy, intriguing, and often humorous book, Joel Best—author of the acclaimed
Damned Lies and Statistics—explores the range of institutional fads, analyzes the features of our culture that foster them, and identifies the major stages of the fad cycle—emerging, surging, and purging. Deconstructing the ways that this system plays into our notions of reinvention, progress, and perfectibility,
Flavors of the Month examines the causes and consequences of fads and suggests ways of fad-proofing our institutions.

€32.99
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قائمة المحتويات

Acknowledgments
1. The Illusion of Diffusion
2. Why We Embrace Novelties: Conditions That Foster Institutional Fads
3. The Fad Cycle: Emerging
4. The Fad Cycle: Surging
5. The Fad Cycle: Purging
6. Fad Dynamics
7. Becoming Fad-Proof
Notes
References
Index

عن المؤلف

Joel Best is Professor of Sociology and Criminal Justice at the University of Delaware. Among his many books are More Damned Lies and Statistics: How Numbers Confuse Public Issues (2004), Damned Lies and Statistics: Untangling Numbers from the Media, Politicians, and Activists (2001), and Random Violence: How We Talk about New Crimes and New Victims (1999), all from UC Press.

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لغة الإنجليزية ● شكل PDF ● صفحات 214 ● ISBN 9780520932357 ● حجم الملف 1.8 MB ● الناشر University of California Press ● نشرت 2006 ● الإصدار 1 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 4995327 ● حماية النسخ Adobe DRM
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