JOHN DESMOND is a reader in management at the University of St. Andrews, UK. He was born in Derry and currently lives equably in exile in Scotland with his wife Fiona. John”s other books are Consuming Behaviour (Palgrave, 2003) and Fundamentals of Marketing (2007), co-authored with Marilyn Stone.
2 كتب إلكترونية بواسطة John Desmond
John Desmond: Psychoanalytic Accounts of Consuming Desire
Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discu …
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الإنجليزية
€53.49
John Desmond & Marilyn A. Stone: Fundamentals of Marketing
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the bankin …
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الإنجليزية
DRM
€44.83
