مؤلف: Judy N. Muthuri

Responding to the pressing need of business schools to incorporate sustainability thinking into their curricula, this new book offers fresh thinking on how to achieve this in practical terms. Structu …

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical …

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical …

This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.The BOP concept, which is a market-based approach to poverty erad …

This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.The BOP concept, which is a market-based approach to poverty erad …

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions w …

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions w …

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequali …

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequali …

‘This is exactly the kind of book, and collection of essays that we need.’- From the Foreword by R. Edward Freeman Ideas like corporate social responsibility (CSR) and stakeholder value creation are …