Juliane A. Lischka 
Economic News, Sentiment, and Behavior [PDF ebook] 
How Economic and Business News Affects the Economy

الدعم

This book explores the relations between objective, media-related, and social attitudinal as well as behavioral realities of private, expert, and corporate agents in the traditions of mass communication, journalism studies and behavioral economics. Results based on time series analyses for German data show that the news reports in a volatile manner on the economy and may influence its development through third-person effects. Bad economic news does not cause a decrease in private purchase intentions. Bad news may lead to a change in corporate decisions, such as advertising expenditures, because corporate decision makers may presume changes in consumer behavior through news.

€53.49
طرق الدفع

قائمة المحتويات


Economic News and the Real Economy.- Economic News and Economic Sentiment.- Economic News, Economic Sentiment and Economic Behavior          

عن المؤلف

Juliane A. Lischka holds a Ph D from the Institute of Mass Communication and Media Research (IPMZ), University of Zurich, and has been working at IPMZ as a postdoctoral researcher since completing her Ph D in 2014. She was a Visiting Postdoctoral Fellow at the Reuters Institute for the Study of Journalism, University of Oxford, and at the Cardiff School of Journalism, Media & Cultural Studies, Cardiff University.

قم بشراء هذا الكتاب الإلكتروني واحصل على كتاب آخر مجانًا!
لغة الإنجليزية ● شكل PDF ● صفحات 129 ● ISBN 9783658115418 ● حجم الملف 3.7 MB ● الناشر Springer Fachmedien Wiesbaden GmbH ● مدينة Wiesbaden ● بلد DE ● نشرت 2015 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 4656075 ● حماية النسخ DRM الاجتماعية

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

5٬032 كتب إلكترونية في هذه الفئة