Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
عن المؤلف
Jürgen Rothlauf (University of Applied Sciences Stralsund)
المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر
35٬526 كتب إلكترونية في هذه الفئة
