مؤلف: Karl Moore

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 2 …

Origins of Globalization draws widely on ancient sources and modern economic theory to detail the concept of "known world" globalization, arguing that a mixed economy–similar in many respe …

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement   If you have a product you’re looking to market, or you’re seeking to learn more about …

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement   If you have a product you’re looking to market, or you’re seeking to learn more about …

Origins of Globalization draws widely on ancient sources and modern economic theory to detail the concept of “known world” globalization, arguing that a mixed economy–similar in many respects to our …

Origins of Globalization draws widely on ancient sources and modern economic theory to detail the concept of “known world” globalization, arguing that a mixed economy–similar in many respects to our …

Have you noticed that the majority of .NET books seem intent on hiding you from real-world code? You can buy a 1, 500-page draft excluder, study it intensively for a month, and still be none the wise …

Most programming books are about as exciting as Bill Gates’ left ear. But with this latest eye-opening release, technology author Karl Moore shows it doesn’t have to be quite so dull and uninspiring. …

Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by ge …

Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by ge …