The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
قائمة المحتويات
Foreword – Professor David A. Aaker, University of California, Berkeley Introduction Acknowledgements Brand Yourself, or be Branded – Imagining Life, Identity and Re...
عن المؤلف
ROBERTO ALVAREZ DEL BLANCO is Associate Professor in Marketing at Instituto de Empresa, Spain and Visiting professor at the Haas School of Business, University of Californ...
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لغة الإنجليزية ● شكل PDF ● صفحات 226 ● ISBN 9780230302877 ● حجم الملف 2.2 MB ● الناشر Palgrave Macmillan UK ● مدينة London ● بلد GB ● نشرت 2010 ● للتحميل 24 الشهور ● دقة EUR ● هوية شخصية 2305094 ● حماية النسخ DRM الاجتماعية