مؤلف: Kenneth Le Meunier-FitzHugh

The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this te …

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance d …

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance d …

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the res …

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the res …

How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or …

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organ …

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organ …

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales manag …

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales manag …

The definitive text that connects sales theory to the practical implications of selling in today’s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-Fitz Hugh prov …